Description
Fairtrade Sugar was initially launched in several European markets in the late 1990s, followed by the UK in 2000, in order to improve the position of small-scale sugar cane growers and their dependent communities, which were being undervalued by the global sugar market. Through Fairtrade certification, and by working in partnership with sugar cane processors, sugar cane farmers can get improved access to international markets and develop the necessary business skills and technical capacity to be more competitive in the global market. Currently, 99 farmers’ organisations representing more than 54,960 smallholder cane farmers are part of Fairtrade certification for sugar. This includes farmers in extremely poor countries such as Malawi, Mozambique and Swaziland.